"Do you know you can do it?"
A crucial messaging piece
(Note: There’s something super funny at the end of this post, so read all the way through to get to it!)
The biggest hurdle that we have when telling people about our offers is NOT ...
Convincing people that our offer brings results
Showing people that we are awesome
Getting them to take action / sign up
Nope. It’s none of those things, even when it looks like it is.
The biggest hurdle, by far, is that people don’t know they’re capable.
Or I should say, they’ve forgotten how capable they actually are.
Timely example: As I’m typing this note, I’m currently offering one-hour, one-to-one coaching calls with me. I know from past experience that these calls can dramatically shift someone’s perspective and the actions they take. I’ve seen people have a 1-hour call with me who come back 2 days later and tell me they’ve just made their entire month’s goal in income since the call.
Is it because of me? Is it because I’m doing some sort of magic on those calls?
Only partly.
The bigger piece is the person themselves.
They know they’re capable BEFORE THEY EVEN SIGN UP FOR THE CALL.
The call doesn’t exist to prove to them that they’re capable.
The call exists to point out big opportunities they’re not seeing and to get them onto a simpler path to income.
No one is going to sign up for a coaching call with me who doesn’t ALREADY know that they’re capable.
By far, most people who see my offers or your offers are listening to thoughts like this:
“I can’t do this.”
“I am not capable.”
“I’ve tried other things and they didn’t work. This won’t, either.”
“This would work for XY and Z, but it would never work for me.”
So what do we do?
One thing we can do to is use “even if” (or similar) phrases.
Here’s part of an email I’m sending, and you can see the examples here:
You may be thinking, “Mary, I don’t want to invest $200 in this call because I just don’t think anything can work for me.”
That’s how most people think, so I totally understand -- and it’s OK.
During the call, I’ll help you to remember how capable you are.
A call like this can be helpful to you even if you’ve been stuck for months or YEARS.
Spending the time, money and energy on this call can be beneficial even if you don’t know what you’re offering yet or you haven’t made a dime from your solopreneur venture.
This one-to-one coaching call can work with you even if you’re thinking, “I don’t want to throw good money after bad” because you’ve been burned by other coaches. (I’ve been there!)
Having a call with me can help even if you’re embarrassed by where you are right now: not making progress, going in circles, confused about what to do.
Do you see how I acknowledged what thoughts are going through someone’s mind? I end the email like this:
Would you rather spend the next weeks, months or years still going in circles or, in 60 minutes, know exactly what to do to move your business forward -- with a plan customized to YOU?
That’s another way to break through this barrier, is to paint a short picture of the before/after.
Of course, we want to be talking to people who are already in touch with their own power and capability, and we can gear our messaging in that direction, as well.
But we can also make an effort to reach people who aren’t totally feeling that way. It’s my job, as I see it, to show as many people as possible that they CAN do what they want to do -- even if they’re aren’t so sure of that, themselves.
OK, here’s the funny thing I wanted to share with you.
I can’t decide if NotebookLM is amazing or weird/a little creepy. Maybe it’s a bit of both!
Here’s what I did:
I copied and pasted the text of this short article into NotebookLM.
Then I clicked “Audio Overview” to have it create, well, an audio overview!
It took several minutes, but NotebookLM then delivered the following audio:
This audio is NUTS, right? These two AI-powered voices go into a 19-minute discussion about this short article! The creepy part is that they sound like real people, way more than other AI voices I’ve heard.
What do you think? Tell me in the comments.